Fill your weekend with emotions
Client: The Federal Agency for Tourism of the Russian Federation
Task
To develop a creative concept and produce a cinematic public service advertisement about the new format of a weekend getaway.
Solution
The creative is based on the story of young girls who spontaneously decided to visit one of the most romantic Russian cities – St. Petersburg – on the weekend.
St. Petersburg became the protagonist that influenced the style and behavior of the girls. The advertising video conveys the atmosphere of the «Northern capital» in a laconic yet authentic manner.
In order to support the campaign, a special promotional section was created on Russia.Travel website to help people attracted to domestic tourism find useful information regarding the short trip options available.
Backstage photos
Backstage
Credits
Director:
Alena Shevchenko
General producer:
Maria Afanasyeva
Producer:
Iakov Seleznev
Director of photography:
Maksim Klenov
Lighting designer:
Oleg Namakonov
Assistant cameraman:
Oleg Demkiv
Anton Alekseev
Focus:
Magdi
Anastasia Sokolova
Sound engineer:
Arkady Nikitin
Danil Beltyukov
Admin:
Ekaterina Kachanova
Location:
Artyom Pyaternev
Style:
Oksana Markina
Make up:
Julia Rada
Margarita Airapetova
Valentina Starkova
Film editor:
Yaroslav Dementyev
Colourist:
Dmitry Litvinov
Sound:
Nikolay Nechaev
Actors:
Alina Bobyleva
Alexandra Bazaeva
Maria Kudryavtseva
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